As the saying goes, “it’s easier to sell a client more services than acquire a new one.” With Nexl, law firms can engage in expansion business development strategies, like Account-Based Marketing, with precision and focus.
Expanding clients using Account-Based Marketing and Smart Collaboration requires firms to to stay focused on their growth initiatives and firm wide strategy. NEXL gives you the relationship insights needed to uncover cross-selling opportunities.
Account-Based Marketing (ABM) is a focused growth strategy used by successful B2B organizations to identify, target, engage, and convert their highest-value accounts. In fact, a recent survey found that 97% of law firms that have adopted ABM say it delivers higher ROI than all other types of marketing.
n our highly competitive legal environment, law firms are leveraging Nexl’s ABM-features to predictably expand client accounts, using a three step process:
Today the digital world is full of client data – start to leverage it. Our multi-level data enrichment gives you access to detailed client information including location, industry, company size and more without the need for manual data entry.
Crucial to any Account-Based Strategy is understanding how your different practice groups have engaged with a client over time. NEXLautomatically captures all engagement details – across every practice group – giving you the relationship data you need to see what gaps exist within a specific client account.
Account-Base Marketing leverages multi-step account focused engagement to expand accounts. Using NEXL’s built in stay in touch reminders you can set follow-up tasks for yourself to stay in contact with new prospects every week, month or quarter, with just one click.
Forget to set a reminder – NEXL will automatically remind you to re-engage!
A key step in ABM is mapping expansion opportunities with selected account. Using the most accurate and up-to-date emails and social media links available today, Nexl allows you to quick find verified emails on 500 million contacts across 10 million companies which sync right to your NEXL CRM to see exactly which departments you can expand into.
Ivana Milanovic, Business Development Manager - Janković, Popović & Mitić
Erik Stegerhoek, Partner - Forest Flint
See how NEXL can help you expand your clients to accelerate revenue growth across your firm.